Some Basics of Search Engine Optimization

Written by maychaell on 10:21 PM

As a result of the ever increasing popularity of the Internet, the number of people turning on to the online market for purchasing goods and services are rising. The challenge before any business is to attract this rising number of prospective online customers to their websites. Search engine optimization is defined as the process of increasing the number of visitors to a web site by ranking high in the search results.

In the main, search engine optimization consists of two types of techniques - on page SEO techniques and off page SEO techniques. On page SEO aims at increasing the quality of the content of the website whereas off page SEO aims at link building. Though the techniques adopted by both these methods are different, they both have the same ultimate goal - increasing the position of the website in the search engine results page.

Finding the right keywords for the purpose of on page search engine optimization is a very important step. Keyword research involves finding different keyword properties like popularity, competition, keyword effectiveness index or KEI, keyword effectiveness rank or KER etc. Once the keywords are finalised, they should be used to create good and effective content, used in the meta contents, title tags, heading tags, anchor texts, image alt tags and file names.

Off page search engine optimization involves the pursuance of link building strategies. It mainly include techniques like directory submission, search engine submissions, participating in forums and blogs, submitting press releases and classifieds, article submission, link exchange and other similar techniques. The main aim of off page search engine optimization is enhancing the link popularity of a website.

Search engine optimization is not a one-time effort, but a continuous process involving careful use of diverse techniques and meticulous tracking of results. There are a lot of companies around the world who provide services. But before choosing a particular company, you should make sure that they are not following any unethical or black hat SEO techniques for optimizing websites.

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Keyword Research - 3 Tips on Doing Effective Keyword Research

Written by maychaell on 12:29 AM

Keyword research is the bread and butter of Internet Marketing and is critical to attracting traffic to your website. No wonder Perry Marshall says, If content is the king, keywords are the queen in the online world. To do

keyword research properly, you should not only have the right tools but also have the right mindset.

To be short, think like the customer and use your keyword research software accordingly. Let me explain this with

an example.

1. Backdoor Keywords: Assume that you are a Dog Obedience Trainer, and you want to write an article on dog obedience training. It is obvious that the term 'dog obedience training' is very competitive and hence the chances for you to be ranked high for this term is pretty slim. However you should consider an alternate way to do keyword research using related keyword related search terms.

Head over to the free Google external keyword tool which offers invaluable data and information on keywords. Type in dog obedience training in the search box and you will find a list of additional generated keywords. Along with the advertiser competition, you will also find the search volume for the month and the average search volume.

As you look into the list of generated keywords, you will find a number of keywords that you can rank for pretty highly in a short time period.

2. Long Tailed Keywords: Long tailed keywords can be the best keywords to go after. First these keywords are a lot more specific and hence the traffic trickling to your website may be ultra targetted. Let me explain with an example,

- Handbags
- Prada Handbags
- Prada Handbag Deals

Now each of the above keywords represent a different audience. The first keyword, handbags is too generic that the user maybe a kid looking to write an essay on Handbags. Prada handbags represents a different consumer, most likely someone who is familiar with the brand Prada and is either looking for more information on Prada Handbags or maybe interested in buying them. You can bet your bottom dollars that the user who types, Prada Handbag Deals is a consumer who is feverishy looking to buy a Prada Handbag. Note that the searches for Prada Handbag deals will be significantly less than the search term Handbags. However the conversion resulting from the keyword, Prada Handbag deals will be way higher than the keyword handbags.

3. Using the Right Keyword Research Tools: Know that to do effective keyword research, you often have to use a mix of different keyword tools. Below is a list of highly recommended keyword tools.

- Google External Keyword Tool
- Keyword Elite
- Wordtracker

Along with Google External Keyword Research tool, Wordtracker and Keyword Elite are the other two keyword tools to take advantage of. If you are running short of budget, I advise you to go for Wordtracker before you become a Keyword Elite member.

Remember at the end of the day, the keyword research softwares at your disposal are tools. It is upto you to make use of it and gain the maximum leverage.

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Should You Still Pay Attention to Meta Tags For SEO?

Written by maychaell on 10:47 PM

Should you still give credence to meta tags for your search engine optimization campaigns?

Yes, meta tags still matter a lot in SEO.

The 3 most important meta tags in order are the Title, Keywords and Description. All these will affect how you rank on the search engines.

If you have these done right, you will have a leg up over the competition.

I'm going to go through tips for optimizing your Title, Keywords and Description so you can completely 'own' the search engines for your targeted keyword phrase and really pulling in masses of free traffic for years to come:

Title: Include your main keyword phrase, your root keyword phrase. Keep your article short, and not too long. You can include different keyword different phrases in your title if you are optimizing for several different keywords.

Keywords: Include your main keyword here again, but also include other 'LSI' keywords, keywords that are related to your main keyword phrase. For example, if your main keyword phrase is golf clubs, an 'LSI' keyword might be putter or irons (found those words from a quick search on Wikipedia). You can also do a search using Google's Keyword Suggestion tool and come up with alternative keywords. This is like hearing from the horse's mouth itself as to what keywords are relevant and truly LSI keywords.

Description: Again, do the same thing here. Include some LSI keywords in there, but make your description readable by humans because your description will appear in the search engines.

The stuff that don't matter so much anymore: one-way links, keyword density. Those stuff will still affect your SEO rankings, but they are no longer vital these days. But you do still want to pay attention to meta tags!

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What is Search Engine Optimization Actually?

Written by maychaell on 10:27 PM

All of us who have Internet businesses and own websites realize that our businesses will live or die according to the amount of people that are visiting our website. Although there certainly are a lot of different ways that you can pull traffic to your website, one way that tends to send you qualified traffic on a regular basis is search engine optimization, or SEO for short. This is something that almost all Internet marketers have dabbled in at some point, some with great success and others who get disappointed and give up on their search engine optimization efforts altogether.

The simple fact of the matter is, there are really only a few basic principles that are behind search engine optimization. From those few basic principles, however, there are dozens if not hundreds of different ways that you can expand and grow your efforts. Understanding the basics of search engine optimization is not really that difficult to do but excelling at it may take a little bit of work on your part. Here are the two basics of search engine optimization and how you can use them in your marketing efforts.

On Page Factors - Any good search engine optimization campaign starts out with factors that involve the webpage itself. If you're going after a specific keyword or perhaps a keyword phrase, you want to make sure that you include it in the title tag of the webpage and perhaps prominently toward the top of the webpage as well. Although there is some speculation on the exact percentage of saturation that should occur on the webpage, using it naturally is typically the best bet. You should also use related keywords in order to pick up on any latent semantic indexing that is happening within the search engines.

Off Page Factors - These are generally more important to your search engine rankings than the on page factors. In order for you to rank well, you need to display to the search engines that your website is popular on the Internet when it comes to that particular keyword or keyword phrase. You would do this by getting links back to your website from a variety of different other sites. You can do this by commenting on blog posts, writing articles and distributing them or simply asking somebody for a link back to your site. The more links you have, the better your rankings will be, provided you don't try to game the system.

Although it certainly is possible for you to take care of all of your search engine optimization efforts yourself, many people find that it becomes cumbersome to their business. There are plenty of good SEO companies out there that will take care of the entire process for you and allow you to concentrate on other areas of your business. This is one of the best ways for you to make sure that you're not only ranking well in the search engines, you're taking care of the traffic once they land on your webpage.

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